Home » Blog (All Posts) » traffic

Tag: traffic

How to Make Money Writing Online and Content Marketing

How to Make Money Writing Online and Content Marketing

by: C.A. Perez

Article writers using content marketing often overlook content readability when composing their articles. Writing articles online for money must not only consider motivating readers to buy a product. To make money writing online, authors must also provide readable quality content.

With the advent of Google’s stated goal to improve a user’s search experience, many websites and articles lost their coveted positions in Search Engine Ranking Positions (SERPs). It is now, more than ever, that quality website content writing is king. Writing online for money as a means of ‘gaming’ the search engines through keyword stuffing, article blasts to thousands of article directories, and weak, poorly structured website content writing are gone.

Readability

Readability measures the grade level needed to understand any document. There are several schemes that are used to determine readability. The Flesch-Kincaid Grade Level is one of better known and most used measurements. Your content writing can be much improved if you incorporate this measure into your article writing.

Although it has come under criticism for its simplicity, Flesch-Kincaid Grade Level scale is still widely used and can give you an idea of your article’s readability.

You can determine your article’s readability with the Flesch-Kincaid Grade Level scale which assigns a grade level to the written material. MS Word provides a readability statistics feature found under the spell check tab that determines your article’s grade level reading score.

There are free utilities on the web that allow you to copy and paste your document and the utility will return the grade level score. There are others. Online-Utitility.org is one. You can find them with a ‘free readability tools’ search on the internet.

You can also use the Google ‘more search tools’ feature found at the bottom of the left navigation bar when doing a Google search and choosing ‘reading level’. The organic results will show ‘basic’, ‘intermediate’, or ‘advanced’ reading levels for each of the page results.

Although, the results may not be 100% accurate, they do give you an idea of the grade level that your article or page is written at. It may seem that I am putting much emphasis on readability and quality content. It is important to note when writing for the web that the content be easily understandable by your targeted reader. You make make money writing articles online by targeting your reader.

Ideal Reading Level

If you dumb down your website content writing, the reader may feel insulted and dismiss your words. If your words are too pedantic, readers may accuse you of flaunting your knowledge. You may have quality content, but not readable by your targeted audience.

What is the ideal reading grade level? The answer eludes me. Many claim that the national average reading level is eighth grade and that article writers should write at that level or lower when writing for the web. I have yet to find any evidence to substantiate that claim or that you will make money writing to that grade level.

Studies have been conducted by various governmental agencies under the U.S. Department of Education and by independent private agencies on various aspects of literacy throughout the United States, but I have yet to find any authoritative data that specifically identifies the national reading average to be at the eighth grade level.

Adult Literacy in America

The study most often cited as the source of the eighth grade reading level claim is a 1993 study, Adult Literacy in America: A First Look at the Results of the National Adult Literacy Survey, by Irwin S. Kirsch, sponsored by the National Center for Education Statistics. You can review the results yourself at the National Center for Education Statistics.

However, the study does not specifically state that the national reading level average is at the eighth grade level. In fact, the study’s committee “… agreed that expressing the literacy proficiencies of adults in school-based terms or grade-level scores is inappropriate.”

The study did survey levels of literacy skills ranging from Level 1 to Level 5, with Level 5 being the most difficult or the highest skill level. The survey did show that about half the population performed at levels 3-5 and half performed within the lower levels 1 and 2.

SERPs and Readability

Nevertheless, if we accept the various reading level scales like, Flesch-Kincaid, article writers can improve their content marketing to more closely match the acceptance of targeted readers. In addition, Google and other search engines may or may not look favorably on the webpage or article and rank it higher than one that Google deems to be written at an inappropriate level as evidenced by the Official Google Blog

For instance, an article written at the twelfth grade level about building a tool shed may not be looked upon as worthy of Google’s definition of maximizing the user search experience. An article on the same subject written at the sixth or seventh grade level might well fair much better in the SERPs.

On the other hand, writing an article on the Literacy Statistics of Migrant Workers at the fourth or fifth grade level would not fare well with academic readers and probably not with the search engines.

The point is that article writers should consider readability when writing articles. The effort does not need to be an all consuming effort. Readability can easily be checked with one of the tools I mentioned earlier.

Be aware of the end user. The more you comply with Google’s goal of “providing the best user experience possible,” the more favorably the search engine will rank your writing for money efforts.

About The Author

Writing articles online for money can be very profitable. Start off on the right foot, learn how to write and structure your article and increase your sales and traffic by following the rules of the road in my new e-book: “Writing For The Web:An Introduction To Article Writing”. Find out about it and more at http://WritingFortheWeb.info.

Writing and Publishing My Book: The Concept Of The Perfect Author

The Concept Of The Perfect Author

They are people that know everything about everything; When I was there, when I did that, when I met her; I am sure you get the idea.Enough about the I-experts and more about sharing your knowledge, your products, your services and even your experiences. How are you going to do all of that? Easy: submit articles. One has the opportunity to submit articles about any subject in the world and beyond. One can submit articles on how to do almost anything, how to fish, how to swim in a strong rip tide off the Australian coast. The limitation of subjects is no existent, the quality of the content must however be kept in check, if you want anyone to take you seriously as well as to publish the work you have done.

Everyone is an expert in some or other field, and when the submit articles they are effectively sharing their knowledge with the world via the internet and possibly making someone elses life a little easier by providing real solid advice and tips that are applicable to the real world. So think if you submit articles to an online directory and you have positively impacted upon someone somewhere in the world, does this not positively contribute to your own self? I believe it does, it is a process of sharing and giving with an open disposition, as you are writing the article from a point of view that you are not expecting to get paid for it, yet you are doing it out of passion for what you are writing about, and you have the opportunity of the spin off of affecting someone in a positive way. This is enough motivation for anyone to write and submit articles.

When you submit articles relating to sales and marketing of products and services you have the ability of constructing them correctly, without creating a marketing or advertising brochure, you will have the opportunity of driving so much more traffic to the desired website and thereby stand to gain tremendously from rankings and potential sales. When you submit articles related to your business the opportunity of elevating your perceived skill and knowledge level is realized, as the content you write with reference to your products and services will be reflect by your articles insight, advice and professionalism.

Take the initiative to submit articles, even if it is about an experience or personal knowledge you have gained over the years, you may find a publisher wants to use the article and that may well be the start of a writing career or boost your writing hobby. Go ahead find a directory and submit articles.

About the Author

If you believe yourself to be an author , you should join an article directory, exposure of your articles will achieve maximum results. Find out more at http://www.talkinmince.com/