I am about to start a speaking and book signing tour across England’s south-west for my historical fiction series, ‘Quantum Lace’, and I thought it would be a good opportunity to not only suggest you might like to consider doing something similar, but also to give you some suggestions as to how you might put together your own such tour.
Why do a book signing tour?
P.T. Barnum (of Barnum Bailey Circus fame) once said, “without publicity, a terrible thing happens – nothing!”
It is one thing to have written your book, but you need to let people know about it, and to experience it and you as the author – that’s where book speaking, Q&A, and book signing tours come in.
They are an opportunity for you to share your book with your audience, and to interact with them, getting to know them and what they think of your work.
How to get speaking and signing engagements
There are a multitude of places you could approach to do a book signing, from bookstores to libraries to professional associations in the genre of your book, to hospitals, to tertiary institutions, to retirement villages… The list is extensive.
Once you have decided on your targets, it is not simply a matter of emailing them and asking if they will host you.
First impressions matter…
For this tour promoting Bridgit’s books (Bridgit is my protagonist, and I usually refer to the series as Bridgit’s books), I include enough information for the venue to make a decision about not only the book, but also about my experience and ability to be professional, as well as help them promote the event.
…and it is all packaged up in my usual style, and one befitting Bridgit.
Below, you will see the letter itself is wrapped in red satin ribbon and sealed with my personal wax seal.
Also in the letter I advise them that full details of the book are available at the book’s website www.QuantumLace.com, as well as the complete first chapter. This is important to include if you are not sending them the actual book to review.
Included in the package is a folded A5 leaflet on premium thick quality gloss paper giving details of the book and the author; reviews and awards… as well as an enticing review on the front…
…a postcard of the book…
…and my business card…
However you package up your request, make sure it is in line with your brand and that of your book – and that it is memorable!
…and remember to have your other promotional and marketing collateral ready, such as a poster:
Best wishes with setting up your own tour and as always, if you have any questions, please feel free to reach out to me…